Velvet Handle (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your data when you visit or interact with our website, velvethandle.com,  or use our services. By using our platform, you agree to the practices described in this policy.

1. Information We Collect

We collect various types of information to provide you with a secure, seamless, and personalized experience. This includes:

a. Personal Account Information

  • Name, email address, phone number, and shipping/billing addresses
  • Account login credentials and preferences
  • Order history and transaction details

b. Usage and Interaction Data

  • Browsing activity on our site (pages visited, clicks, time spent)
  • Search queries and interactions with product pages
  • Shopping cart activity, wishlist items, and purchases

c. Communication Data

d. Technical Information

  • IP address, device type, browser type, operating system
  • Cookies, tracking pixels, and other online identifiers (see Section 5)

2. How We Use Your Information

We use your information responsibly to improve your experience and provide our services:

  • To process and fulfill orders, including payments and shipping
  • To personalize product recommendations and website content
  • To provide customer support and respond to inquiries
  • To analyze site usage and improve platform functionality
  • To send promotional communications, if you have opted in
  • To comply with legal obligations and prevent fraudulent activity

3. AI and Data Processing

Velvet Handle may use AI-powered tools, including MailNova AI, to improve platform services:

  • AI may process user inputs to provide recommendations, styling tips, or platform assistance.
  • Inputs provided to AI may be temporarily stored to generate responses and improve AI functionality.
  • We do not use AI inputs for advertising outside our platform.

4. Data Sharing and Third-Party Processors

We do not sell your personal data. We may share information with trusted third parties under strict agreements, including:

  • Payment Processors: Secure payment gateways for order completion
  • Hosting & Cloud Services: To store website and transactional data
  • Analytics Providers: To understand platform performance and customer preferences
  • Shipping Partners: To deliver purchased products

All third-party providers are required to maintain strict confidentiality and comply with applicable privacy laws.

5. Cookies and Tracking

Velvet Handle uses cookies and similar technologies to enhance your browsing experience:

  • Essential Cookies: Required for website functionality (login, shopping cart)
  • Performance & Analytics Cookies: Track user behavior to improve site navigation
  • Marketing Cookies: With user consent, used to deliver relevant promotions

You can manage cookie preferences through our Cookie Consent Banner or browser settings.

6. User Rights

Depending on your location, you may have the following rights under GDPR (for EU users) or CCPA (for California users):

  • Access your personal data and request a copy
  • Correct or update inaccurate information
  • Delete your account and personal data
  • Object to data processing for marketing purposes
  • Restrict processing or request data portability

To exercise your rights, contact us at support@velvethandle.com. 

7. Data Security

We implement strict security measures to protect your personal data:

  • Encryption for payment transactions
  • Secure storage of personal and order information
  • Regular monitoring and updates of security protocols
  • Access limited to authorized personnel only

Despite our efforts, no online transmission is completely secure. We encourage you to follow safe browsing practices.

8. International Data Transfers

Your data may be transferred to, stored, and processed in countries outside your residence, including servers in Ghana and partner locations. In such cases, we ensure appropriate safeguards in accordance with international data protection laws.

9. Data Retention

  • We retain your personal data only as long as necessary for business operations, legal compliance, and legitimate interests.
  • Account information may be retained for up to 5 years after last activity unless you request deletion.
  • AI input data may be stored temporarily to improve platform performance, then securely deleted.

10. Children’s Privacy

Velvet Handle does not knowingly collect personal information from children under 18 years. If we learn that we have inadvertently collected such data, we will take steps to delete it immediately.

11. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with an updated effective date.

12. Contact Us

For questions or concerns regarding privacy, data protection, or your rights, please contact us at:

Email: info@velvethandle.com
Address: H/NO C164/11 NEAR THE CHIEFS PALACE, KOTOBABI, ABOLA STREET, ACCRA, GHANA